Groundbreaking new platform Dune launches to monetise streaming in an equitable Way for artists and fans
At last there is hope on the horizon for musicians struggling to survive in the streaming age.
Dune is the groundbreaking new online platform that will create new revenue streams for artists through the monetisation of their streaming activity, and has launched prior to its imminent full consumer launch in November.
Founded by UK music entrepreneurs Paul Bowe and Paul Knowles the app-based engagement platform, Dune enables music fans to buy a ‘stake’ in their favourite artists’ which then fluctuates in value daily based on their streaming data.
Paul Knowles said, “Dune acknowledges the fact that income from streaming simply isn’t enough to sustain most artists and that 99.9% of them face a funding gap. Data shows that only 0.1% of artists generate enough revenue from streaming to cover modest monthly outgoings.”
Watch! The founders of Dune explain to John Robb their idea…
Dune, which has its international sales, marketing and artist liaison division in Manchester, UK aims to address this issue by creating a new music economy predicated on monetising streaming in an equitable way. By purchasing a stake, which can fluctuate in value based on day-to-day artist streaming data, fans will receive exclusive benefits from artists and can trade their stakes through the platform, with artists receiving income and valuable fan insights from any stakes sold.
Ahead of the full consumer launch in November artists and their representatives are now invited to claim their page on the Dune platform where they can start engaging with their fans and offering them stakes in their streaming activity. Any artist can sign up to Dune ‘s subscription free offering using the platform’s easy-to-navigate, intuitive admin tools and when fully onboarded will always retain full control of their rights, while defining their ongoing commitment level.
More info on Dune here https://www.theduneapp.com/
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