A record 1.26m television audience for Bath’s victory, combined with demand outstripping supply for the 82,000 tickets, suggests the Premiership is nurturing new fans. There has been big growth in engaging supporters between the ages of 18-34, while Red Bull’s reported interest in buying Newcastle Falcons would tie in perfectly with a parallel aim of...
The Prem will focus on delivering more action and behind-the-scenes content to YouTube and social media, with big hits, young stars and emotional moments showcased alongside tries and match highlights. Its marketing push is part of a drive for growth, investment and subsequent financial security after the chastening demise of Worcester, Wasps and London Irish,...